Advertising on www.netcraft.com

  • Traffic & Pricing
    Netcraft.com currently generates about 2.25 million 468*60 and skyscraper banner impressions per month [about 4.5 million in total], and will accept orders of $1500 [$15CPM] and up, with discounts on larger buys.


  • Advertisers
    Current or recent advertisers include EV1Servers, Google, Hostway, Interland, Microsoft, Sun Microsystems and Verisign.


  • Geographical Analysis
    Accesses to the site are cosmopolitan, with the following geographical distribution;

    Percent Country
    56 USA
    6 UK
    4 Germany, Canada
    2 Japan, Holland, France, Sweden, Italy
    2 unknown
    1 Switzerland, Australia, Korea, India
    12 The rest

    Banners can be targeted to a particular country or group of countries by ip address.



  • Audience
    The site is a good vehicle for corporate visibility to technology companies. Accesses from microsoft.com & ibm.com account for about 1% of total requests. The site is regularly monitored by technology journalists and has featured in many publications including the BBC, the Wall St. Journal, New York Times, Business Week, the Economist, the Financial Times, news.com and Slashdot.

    Over 15,000 people currently subscribe to receive articles by electronic mail. This list is very cosmopolitan, and is primarily made up of people running web sites but also contains several stock market analysts, well known analysts at market research companies, leading journalists, nearly all the Apache core team, and several of the W3 standards group.

    An RSS feed has recently been launched and is being taken by around 50 news aggregation systems.

    The survey is usually cited or featured in several technology articles or press releases each month;

    GoogleNews

    http://news.com.com/2100-1001-975630.html

    http://news.com.com/2100-1001-874235.html

    http://news.com.com/2100-1001-872266.html

    http://news.bbc.co.uk/hi/english/sci/tech/newsid_1738000/1738496.stm

    Netcraft was recently included in PC Magazine’s Top 100 Classic Web Sites. PC Magazine is one of the world's leading computer publications with a readership of 6 million people.

    A key feature is the Survey's ability to sustain the respect of both the free software and commercial communities over a long period of time.



  • Demographics
    Of the last 1500 people to register for the Web Server Survey announcement mail, these were the most common job titles [job title is not compulsory on registration].

    People Job Title
    78 Director/cto
    77 Technical consultant
    69 Webmaster
    50 Student
    49 Web Developer
    46 System Administrator
    46 Software Engineer
    37 President
    35 Project Manager
    29 CEO
    23 Vice President
    20 Network Administrator


  • Reporting Information
    Statistics are available via weekly mailed reports [csv or xls format] or in real-time via a web interface.


  • Contact Information
    banners@netcraft.com
    Phone +44-1225-447500
    Fax +44 1225 448600
    Netcraft, 2 Belmont, Bath BA1 5DZ England
Posted by at 1 January 2003 in Banner Advertising | Print this Page

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