The deal brings together two companies that have been working different niches in the small business market. WebSite Pros focuses on what it calls “Do-It-For-Me” web services solutions, while Web.com concentrates on do-it-yourself web services. WebSite Pros bundles site design, pay-per-click advertising and site traffic reports in plans that command between $79.95 and $99.95, reflecting the willingness of “newbies” to pay premium prices to trusted service providers. Web.com’s plans are priced at between $11.95 and $59.95 per month.
There was no immediate indication of whether the company will operate as WebSite Pros or use the more familiar Web.com name.
David Brown will continue as Chairman and Chief Executive Officer of Website Pros, while Web.com CEO Jeff Stibel will become President of Website Pros and join the board of directors. Web.com representatives will hold two of seven seats on the combined company’s board. The deal is subject to regulatory reviews and approval by the shareholders of both companies.
Interland’s legacy in the hosting business dates to 1999, when PC maker Micron Electronics purchased HostPro to enter the web hosting business. The company went on an acquisition spree, buying Interliant, CommuniTech.Net, Dialtone, Trellix and HostCentric. But Interland’s share price languished as it struggled to consolidate its many properties, and in 2005 the company sold its dedicated hosting business, hired Stibel as president and rebranded as Web.com. While web.com has become associated with hosting, it initially was used on a web site for a laundromat.