Retail brand protection
Strong Brands Need Effective Protection
Protect your brand, reputation, and customers from the threat of fake online stores, imitated social platforms, and phishing.
Trusted by the World’s Top Retailers and Consumer Brands
The Netcraft Difference
Recoup productivity costs with near-zero false positives, reduced noise, and hands-off detection and takedown capabilities. With our 20+ years of experience in brand protection, Netcraft safeguards many of the world’s largest and most respected retail and consumer brands from cyber attacks at any scale.
The Growing Risk to Retail Brands
Fake stores erode customer trust, damage brand reputation, and lead to financial losses for both you and your customers.
$48B
Estimated annual losses to fake shops and e-commerce fraud.
Source: Juniper Research
84%
Of consumers who encountered an online shopping scam engaged with it.
Source: PrivacyJournal
52%
Of consumers lost trust in a brand after purchasing a fake good online.
Source: IncoPro
$48B
Estimated annual losses to fake shops and e-commerce fraud.
Source: Juniper Research
84%
Of consumers who encountered an online shopping scam engaged with it.
Source: PrivacyJournal
52%
Of consumers lost trust in a brand after purchasing a fake good online.
Source: IncoPro
$48B
Estimated annual losses to fake shops and e-commerce fraud.
Source: Juniper Research
$48B
Estimated annual losses to fake shops and e-commerce fraud.
Source: Juniper Research
Safeguard Your Brand and Customers
from Fake Shops
Brand Infringement
Brand Infringement
Brand Infringement
Brand Infringement
Scams
Scams
Scams
Scams
Domain Protection
Domain Protection
Domain Protection
Domain Protection
Social Media Impersonation
Social Media Impersonation
Social Media Impersonation
Social Media Impersonation
Deep & Dark Web
Deep & Dark Web
Deep & Dark Web
Deep & Dark Web
Features Built for Retailers and Consumer Brands
24/7 Monitoring – So You Don’t Have To
24/7 Monitoring – So You Don’t Have To
24/7 Monitoring – So You Don’t Have To
24/7 Monitoring – So You Don’t Have To
No need to check parked domains every day. Netcraft continuously monitors all non-malicious but suspected content until it becomes malicious and can be taken down.
Attack Status and Detail Visibility
Attack Status and Detail Visibility
Attack Status and Detail Visibility
Attack Status and Detail Visibility
While customized dashboards and reporting give you a single view of your threat landscape, you can dig into attack details, seeing when an attack has been successfully blocked, what has been communicated with providers, and documented takedown times.
Advanced Search Detection
Advanced Search Detection
Advanced Search Detection
Advanced Search Detection
Detect fake shops more accurately with advanced techniques, including reverse image searches, a global proxy network to bypass anti-cloaking tactics, and credential stuffing for multi-stage attack exploration.
Attack Mapping
Attack Mapping
Attack Mapping
Attack Mapping
Organize and connect social media ads, profiles, and domains into a linked view to properly map threat campaigns.
Unmatched Scale and Effectiveness
Netcraft’s online brand protection operates 24/7 to discover and stop phishing, fraud, scams, and cyber attacks through extensive automation, AI, machine learning, and human insight.
2.1 hr
2.1 hr
2.1 hr
2.1 hr
phishing median takedown time
phishing median takedown time
10M+
10M+
10M+
10M+
threat reports and suspicious URLs analyzed every day
threat reports and suspicious URLs analyzed every day
25M+
25M+
25M+
25M+
attacks taken down and growing
attacks taken down and growing
We are now able to take down sites faster and flag more sites that are difficult to find. Criminals who host these fake sites are getting smarter and it requires smarter technology to locate them.
– DIRECTOR OF IT
Trusted Compliance and Security
Frequently Asked Questions
How do people arrive at fake shops?
The majority of visitors arrive at a fake shop through internet search results. Fake shops are also promoted on social media and similar platforms.
How do the cybercriminals behind fake shops defraud consumers?
Consumers who purchase goods from fake shops may make a payment and then receive inferior goods or no goods at all.
If no transaction is processed, how do cybercriminals profit from fake shops?
At checkout, a message such as ‘Out of Stock’ may be displayed and no transaction occurs. However, the fake shop has already captured the consumer’s credentials or payment information.
How many fake shops does Netcraft’s extension and apps block?
Netcraft currently blocks approximately 75,000 fake shops in our extension and apps. Of these, roughly half target a specific brand, such as Nike or Adidas.
We sell products and services through a custom app. Are we still at risk?
Yes. Criminals will create apps that impersonate official apps in order to gain access to a customer’s credentials. Netcraft regularly searches many different official and unofficial stores for apps that could mention your brand.
What is a ‘bulletproof’ hosting company?
A bulletproof hosting company claims to provide infrastructure services that are resilient to complaints of illicit services, and is thus attractive to cybercriminals. Netcraft maintains a list of ‘bulletproof’ hosting companies commonly used by criminals to facilitate cyber attacks.
How do people arrive at fake shops?
The majority of visitors arrive at a fake shop through internet search results. Fake shops are also promoted on social media and similar platforms.
How do the cybercriminals behind fake shops defraud consumers?
Consumers who purchase goods from fake shops may make a payment and then receive inferior goods or no goods at all.
If no transaction is processed, how do cybercriminals profit from fake shops?
At checkout, a message such as ‘Out of Stock’ may be displayed and no transaction occurs. However, the fake shop has already captured the consumer’s credentials or payment information.
How many fake shops does Netcraft’s extension and apps block?
Netcraft currently blocks approximately 75,000 fake shops in our extension and apps. Of these, roughly half target a specific brand, such as Nike or Adidas.
We sell products and services through a custom app. Are we still at risk?
Yes. Criminals will create apps that impersonate official apps in order to gain access to a customer’s credentials. Netcraft regularly searches many different official and unofficial stores for apps that could mention your brand.
What is a ‘bulletproof’ hosting company?
A bulletproof hosting company claims to provide infrastructure services that are resilient to complaints of illicit services, and is thus attractive to cybercriminals. Netcraft maintains a list of ‘bulletproof’ hosting companies commonly used by criminals to facilitate cyber attacks.
How do people arrive at fake shops?
The majority of visitors arrive at a fake shop through internet search results. Fake shops are also promoted on social media and similar platforms.
How do the cybercriminals behind fake shops defraud consumers?
Consumers who purchase goods from fake shops may make a payment and then receive inferior goods or no goods at all.
If no transaction is processed, how do cybercriminals profit from fake shops?
At checkout, a message such as ‘Out of Stock’ may be displayed and no transaction occurs. However, the fake shop has already captured the consumer’s credentials or payment information.
How many fake shops does Netcraft’s extension and apps block?
Netcraft currently blocks approximately 75,000 fake shops in our extension and apps. Of these, roughly half target a specific brand, such as Nike or Adidas.
We sell products and services through a custom app. Are we still at risk?
Yes. Criminals will create apps that impersonate official apps in order to gain access to a customer’s credentials. Netcraft regularly searches many different official and unofficial stores for apps that could mention your brand.
What is a ‘bulletproof’ hosting company?
A bulletproof hosting company claims to provide infrastructure services that are resilient to complaints of illicit services, and is thus attractive to cybercriminals. Netcraft maintains a list of ‘bulletproof’ hosting companies commonly used by criminals to facilitate cyber attacks.
How do people arrive at fake shops?
The majority of visitors arrive at a fake shop through internet search results. Fake shops are also promoted on social media and similar platforms.
How do the cybercriminals behind fake shops defraud consumers?
Consumers who purchase goods from fake shops may make a payment and then receive inferior goods or no goods at all.
If no transaction is processed, how do cybercriminals profit from fake shops?
At checkout, a message such as ‘Out of Stock’ may be displayed and no transaction occurs. However, the fake shop has already captured the consumer’s credentials or payment information.
How many fake shops does Netcraft’s extension and apps block?
Netcraft currently blocks approximately 75,000 fake shops in our extension and apps. Of these, roughly half target a specific brand, such as Nike or Adidas.
We sell products and services through a custom app. Are we still at risk?
Yes. Criminals will create apps that impersonate official apps in order to gain access to a customer’s credentials. Netcraft regularly searches many different official and unofficial stores for apps that could mention your brand.
What is a ‘bulletproof’ hosting company?
A bulletproof hosting company claims to provide infrastructure services that are resilient to complaints of illicit services, and is thus attractive to cybercriminals. Netcraft maintains a list of ‘bulletproof’ hosting companies commonly used by criminals to facilitate cyber attacks.
Resources & Insights
Book a Demo Today
Learn more about Netcraft’s powerful brand protection, external threat intelligence, and digital risk protection platform.
Book a Demo Today
Learn more about Netcraft’s powerful brand protection, external threat intelligence, and digital risk protection platform.
Book a Demo Today
Learn more about Netcraft’s powerful brand protection, external threat intelligence, and digital risk protection platform.
Book a Demo Today
Learn more about Netcraft’s powerful brand protection, external threat intelligence, and digital risk protection platform.