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Netcraft Named a Leader Again in G2's Fall 2026 Brand Protection Reports, Earns Best Estimated ROI Badge

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Netcraft moved higher in G2’s Fall 2026 Grid® reports, retaining Leader status in both the Brand Protection Software Grid® and the Enterprise Grid® for Brand Protection. 

G2 awarded Netcraft its Best ROI badge for Brand Protection software, reflecting verified customer feedback on the value and return organizations receive from their investment in the platform. Netcraft was also named a Leader in the System Security Software and E-Commerce Software categories.

The results build directly on a quarter of accelerating customer growth. Netcraft recently announced it had added five more of the top 12 U.S. financial institutions as customers in 2026, bringing its total to seven of the top 12 U.S. financial institutions and nine of the top 15 globally, while surpassing 4.1 million takedowns for the year — already ahead of its entire 2025 total.  

G2's Grid® reports rank vendors on two axes: Satisfaction, drawn from verified user reviews covering product effectiveness, ease of use, support, and likelihood to recommend; and Market Presence, which reflects company size, market share, and business momentum. Only vendors that score highly on both dimensions land in the Leader quadrant. 

Only four vendors met the bar for Leader status on the Enterprise Brand Protection Software Grid®, including Netcraft. 

Where the scores moved 

G2 also breaks performance into Implementation and Results indices, which give a more granular view of how customers experience a product day to day. 

On the general Implementation Index, which weighs ease of setup, time to implementation, and user adoption, Netcraft scored 8.85, placing fourth among all vendors in the category. On the Enterprise Implementation Index, Netcraft scored 8.73, which was second among all vendors measured. 

The customer feedback behind these rankings reflects many of the same strengths measured by G2. Owen S. highlighted Netcraft's ability to "quickly identify suspicious websites, phishing pages, and online threats targeting the brand," calling its threat detection capabilities "essential for dealing with brand impersonation issues." He also noted that the "initial setup was smooth" and said he was "highly likely to recommend" the platform. 

The Results Index, which factors in estimated ROI, likelihood to recommend, and how well a product meets customer requirements, is where Netcraft's quarter-over-quarter improvement stands out most. Netcraft's general Results Index score rose to 9.11 from 8.68 in G2’s Summer reports, placing third in the category.  

Best Estimated ROI for Brand Protection Software 

Estimated ROI is one of the factors G2 uses to calculate the Results Index, and it's where Netcraft separated itself most clearly this quarter. G2 awarded Netcraft its Best ROI badge for Brand Protection software, meaning verified customers reported a faster return on their investment with Netcraft than with other vendors in the category. 

That result tracks with Netcraft’s approach that treats detection as the starting point, not the finish line.  

As Netcraft CEO Ryan Woodley put it in the company's recent announcement, surpassing 4.1 million takedowns this year demonstrates the scale of Netcraft's impact on the global threat ecosystem, and that impact is a significant contributor to what ultimately drives the ROI customers report back to G2. 

Customer feedback helps explain why Netcraft earned the Best ROI badge. In a recent G2 review, Michael S., an Engineer at an enterprise organization with more than 1,000 employees, said Netcraft delivers "rapid takedown actions with verified results, often measured in hours rather than days." They also noted that onboarding "was completed within a matter of hours, enabling the team to realize value almost immediately," and described Netcraft as offering "strong value for the investment." 

See why customers love Netcraft. Request a demo today 

FAQs

Why is Netcraft considered a leader in brand protection software?

Netcraft is recognized as a Leader in G2's Fall 2026 Brand Protection Software Grid® and Enterprise Brand Protection Software Grid® based on verified customer reviews and market presence. G2 evaluates vendors on factors including customer satisfaction, ease of use, likelihood to recommend, and overall business momentum.

How do G2 Grid® rankings work?

G2 Grid® rankings are based on a combination of verified customer feedback and market presence. Customer satisfaction scores incorporate factors such as product effectiveness, ease of implementation, support quality, and likelihood to recommend, while market presence considers factors such as company size, market share, and business momentum.

Why is ROI important when evaluating brand protection software?

Return on investment (ROI) helps organizations determine whether a brand protection solution delivers measurable business value. ROI can come from preventing fraud losses, reducing investigation time, minimizing reputational damage, improving operational efficiency, and accelerating threat remediation. According to G2's Fall 2026 reports, Netcraft earned the Best ROI badge for Brand Protection software based on verified customer feedback.

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