Security teams are carrying a lot. You’re asked to stop more threats, work faster, and still prove the investment is worth it. It’s a tough balance — and one reason we asked Forrester to dig into the real-world impact of Netcraft’s Brand Protection platform. The findings: faster protection, better resilience, and clear financial returns. 

Why This Study Matters 

Forrester’s Total Economic Impact™ (TEI) studies are trusted because they don’t just rely on vendor claims. They talk directly to customers, gather data, and build independent models to show the real costs, savings, and benefits. In short: it’s an outside-in look at how brand protection efforts like Netcraft’s can truly pay off. 

The Big Numbers 

Here’s a snapshot of what Forrester found: 

• 323% ROI over three years 

• 87% faster phishing detection and takedown 

• $1.5M in productivity gains from faster threat mitigation 

• $671K saved through better handling of social media impersonations 

• $487K saved from more efficient attack analysis 

What it adds up to: 

Faster detection. Smoother response. Less wasted time. And measurable business value.

How Netcraft Makes It Happen 

The numbers tell part of the story. Here’s what customers said mattered most: 

• Automated Detection and Takedown 
  Netcraft uses a mix of AI, machine learning, and expert review to spot and remove threats quickly — often in just a few hours. 

• Established Relationships 
  Years of working with hosts, domain registrars, and platforms means takedown requests move faster — no endless escalations. 

• Smarter, Not Just Faster 
  Our systems prioritize accuracy, meaning fewer false positives and less time wasted chasing inaccurate threat reports. 

• Experience That Shows 
  Backed by two decades of anti-cybercrime work, Netcraft’s processes are designed for the realities of today’s threat landscape. 

Time Back. Clarity Forward. 

Security teams aren’t short on threats. They’re short on time. 

Forrester found that, before Netcraft, teams were spending up to 60 hours a day on phishing detection and takedown efforts. That meant combing through URLs, validating threats, contacting hosts and registrars, and managing back-and-forth across regions and platforms. 

It was slow, reactive work — and it made it hard to keep up. 

After adopting Netcraft, those same teams saw a dramatic shift: Up to a 90% reduction in time spent on detection and takedown workflows by year two, thanks to automation, smarter detection, and longstanding takedown relationships. 

This time savings became the biggest force multiplier: 

• Analysts got hours back every day — time they could reinvest in deeper threat analysis or broader monitoring. 

• Coverage scaled up, with more brands, more geographies, and more executive profiles protected — without needing to hire more staff. 

• Takedown times dropped from days to hours, reducing the window for customer harm and reputational risk. 

• Operational visibility improved, with teams better able to monitor trends, spot campaign patterns, and understand threat origins. 

The result offered speed but also clarity. With less manual noise, security teams could see more, respond faster, and shift from firefighting to forward-thinking. It’s the kind of impact that’s not just felt in the metrics—it’s felt in the day-to-day breathing room created for already stretched teams.  

Get the Full Report Interested in the full breakdown? The full Forrester TEI study details where the biggest savings happen — and how faster, smarter protection pays off.