The online sale of counterfeit goods is a growing threat which costs companies $320 billion each year. Counterfeit goods are often sold through fraudulent online shops which impersonate brands and offer heavy discounts. Before your brand is aware, a single fraudster from across the globe could establish hundreds of fraudulent online shopping websites using your brand's identity.

Traditional methods of taking down websites can be slow and ineffective, allowing criminals to keep operating and doing untold harm to your brand and consumers. Low quality counterfeits can pose a serious threat to consumers' health and your brand's image while buyers are driven away from real retailers.

Our innovative brand protection methods offer quick response and resolution to online incidents and are used by some of the largest companies in the world.

Threats to your brand

Rapid response

Netcraft's extensive internet searches continuously turn up new fraudulent websites impersonating well-known brands which have been setup to sell counterfeit goods or otherwise defraud customers. When a fraudulent website targeting your brand is discovered, our automated systems immediately begin countermeasures and provide you with a detailed incident report.

As the world's largest provider of website takedowns, Netcraft is well placed to take measures against fraudulent online shops. Netcraft offers:

• An extensive network of connections within the internet industry
• Rapid, fully-automated incident response
• Worldwide website monitoring capabilities