For success in any line of business it is essential that people can trust you. This is particularly true on the internet, as your customers may be thousands of miles away and in a different jurisdictions.
To engender the kind of trust that will encourage people to make the fullest use of your services, you need to keep your site and network secure, and also demonstrate that it is secure to your user community. Failing to properly secure data collected from your site may leave you open to legal attack and regulatory investigation. Most US states now have laws requiring companies to reveal security breaches to customers, which has brought the scale of the problem to public attention. Conversely, if people believe that your site is trustworthy, they are likely to use it in preference to any similar service.
Netcraft provide a range of services to help with the security of your network: