1&1 Internet, already the low price leader in the .com arena, is cutting prices to $2.99 for .name domains, offering an unlimited number of signups at that price through Dec. 21. “The .NAME promotion is intended to help our customers make a distinctive mark on the Web,” said Andreas Gauger, 1&1’s Chairman. “It opens new possibilities for users who want to personalize their Web presence with a particular name that may not be available on another TLD (top level domain).”

In other pricing news, eNom’s Sipence business unit is selling domains directly to the public for $6.95. eNom’s resellers have been its primary sales channel, leading it maintain its own retail pricing at $29.95 a year to avoid competing with its own customers.